Features & How-To
4 min read

Lead Scoring Explained

Understand how AI scores and prioritizes your leads

Lead Scoring Explained

AI-powered lead scoring helps you focus on the most promising prospects.

How Scoring Works

Our AI analyzes multiple factors:

FactorWeight
ICP Match30%
Engagement25%
Company Fit25%
Data Quality20%

Score Ranges

  • 90-100: Hot lead, prioritize immediately
  • 70-89: Warm lead, good potential
  • 50-69: Lukewarm, needs nurturing
  • Below 50: Cold, may not be a fit

    • What Affects Scores

    Positive factors:

  • Matches your ideal customer profile
  • High engagement (opened emails, clicked links)
  • Company size/industry alignment
  • Complete contact information
  • Recent activity

    • Negative factors:

  • No email address
  • Unsubscribed from emails
  • Company outside target market
  • Stale data (no activity in 90+ days)

    • Viewing Lead Scores

  • See scores on the Leads list
  • Filter by score range
  • Sort to prioritize high scores

    • Improving Scores

  • Add more data to leads
  • Track engagement
  • Keep information current

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